Design Your Function Pack or Event Kit to Sell More – A Checklist

How to create an awesome Venue Event Kit or Function Pack

Do you need to update your Function Pack or Event Kit?
What to create better venue collateral that helps convert enquiries?
Need a checklist of things to include in your Venue Information Kit?

Most buyers looking for an event will either visit your website or enquire directly. They will usually want something tangible to download or takeaway like an Information Pack or Event Kit.

One of the easiest ways to make more event sales is to improve your Function Pack or Event Kit. It is your silent salesperson helping you sell more events when you are NOT there. You can send the kit out via email, hand out a printed copy or offer them for DOWNLOAD from your website.

Your Event Kit should contain useful information to help them make decisions about booking your venue for a Function, Event or Wedding.

You can have different event kits – either Event Categories – Personal Events or Corporate Events – Or you may have a separate Event Kits for each event type – example Weddings, Conferences or Wakes. You just have to keep them ALL updated!

The advantage of having a downloadable KIT on the website is that prospects can find all the information anytime they want – 24/7.

The downside is that you may NOT want to give all your information away or put all your prices in the kit. prospects may just take the kit and may NOT contact you at all.

Things your Event Kit or Function Pack can contain include:

Clear Venue Name, Address, Phone, Email, Website (Call To Action) on every page – maybe links to your Social Media too?
An Intro Letter (Thanks) Name & Pic Of Function Coordinator (personalise the kit)
Venue Photos in colour – Room & People Pics – clear & reasonable resolution
Our CUSTOMER Philosophy – Cust Service Pledge, values statement or an assurance
Named Spaces & Room Sizes Space – A Venue or Room Layout Plan can help
Event Types list – Birthday, Christening, Engagement, Hens, Family, Celebration
Features and Benefits Listed
Great Food Photos and Pics of Cocktails / beverages / bar and staff
The Menu Structure – Food Offering – Types – BBQ, Platters, Plated, Shared, Alt Drop
Optional Extras – Dj, Flowers, Decorations Etc Etc
AV Equipment & Entertainment – Offered Or Provided
Client Testimonials – What our clients say
Provide the Food Info Before Beverage info & Prices
Prices – (Per Platter OK) AFTER you have shown the Value of your offering (not 1^st)
Terms & Conditions List (Near the back In Friendly Words – Not First page or a Separate Doc)
Signed Offer & Agreement

Biggest Mistakes Made with Venue Event Packs

The pack looks amateurish in design (Avoid the Clipart please)
The Filename of the kit is NOT recognisable kit (esgssxxdscssh.pdf) or has an old date e.g. Venue wedding kit 2016 – they will download many kits and a badly named kit will get lost
The Kit has few or bad looking photos
Key information is Missing
Errors of Spelling, Layout, Format and Pricing errors (Check it a lot and get others to check it thoroughly)
It’s a HUGE file (7MB plus) or Word Doc that may get bounced – Kits should be sent as a pdf (Small sized file)

Tips for an Awesome Event Kit or Pack

Use a Professional Designer Pays Off (you can charge more!) – follow a Style Guide or use upwork.com or fiverr.com
Professional Photography – let your images tell your story – they will buy with their eyes.
Give Enough information but not too much (Can use links if it is a pdf)
It contains up to date CURRENT Information
Use Emotionally Descriptive Words when describing Food & Drinks

Good Examples of Venue Information packs for different types of events – How to find them

Here are some links to more interesting and well designed Events Kits & Packs PDFs we have found

You can find MANY other Venue information packs online by searching on Google

Different venues call their information by different Names e.g. Packages, Kits and Packs like Wedding kit, Conference Kit, Events Kit, Venue Kit, Functions Pack, Function Kit, Event guide, Brochure or Menus
BIG TIP – Just add :pdf to the search to find the pdf files. (that is a semicolon and pdf) e.g. search Google for “wedding package :pdf” and you can find many kits in your region

ABOUT Kevin Kosky & BIG HAT – Wedding & Venue Sales Training

Big Hat Professional Services provides Hospitality Workshops, Webinars and Training on Sales, Service & Strategy using Certified Speakers and Trainers like David & Kevin.

Kevin Kosky is a skilled business communications trainer. He is a specialist on inbound phone skills, presentation skills and delivering sales presentations. Kevin is an expert teacher of face to face communication skills like sales, supervision and presentation skills.

BIG HAT offers ….

Hospitality Training Workshops & Public Training Workshops
Sales Training & Customer Service Training Programs (In House)
Conference Speaking & Breakouts
Mentoring & Masterminds
Business Growth Consulting & Advisory

Read what BIG HAT clients have to say (Client Testimonials)

NEXT STEPS WITH KEVIN

Would you like to discuss Sales Training or Business Growth possibilities ?
Would you like to discuss plans for an upcoming Workshop or Conference?
Maybe an Online Consultation to discuss a challenging Business issue or review your website?

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