How To Get Your Venue Website To Rank Better In Google

SEO Tips to get a Higher Google Ranking for Your Event Venue or Hospitality Website

Google wants to give users the best possible search and website experience by providing the best quality content.

The BEST websites do more work on their Content and Search Engine Optimisation (SEO) and get the highest Google rankings.

LATEST GOOGLE SEARCH TRENDS FOR VENUES

Event Buyers are searching using different devices – mobile, tablet, laptop – especially using mobile devices
Voice Search is increasing – Prospects are asking longer, more detailed search questions using assistants like Siri and Google Home – make sure you have their questions and answers on your website
Your Local Google Maps listing is critical – update your Google My Business Listing, post regularly and get more Google Reviews
Aim to get the Google Snippet (Featured spot) – use schema and phrases on your website
It’s about the website post-click activity – what do visitors do on your website – attract and keep more traffic
Only 4 Google Adwords AD listings are showing above the organic search – If you run Adwords – use Extended listings

BEST SEO IDEAS FOR YOUR VENUE WEBSITE TO RANK HIGHER ON GOOGLE – A CHECKLIST

IMPROVE YOUR WEBSITE LOAD SPEED – Use faster Website hosting like AWS or Cloudflare, faster lloading Images, a lighter WP template and easy menu design help
MOBILE RESPONSIVENESS & Friendliness – embed more links to other pages and make sure your website looks good and works well on mobile devices
INTERNAL & EXTERNAL LINKS – More Cross Linking across pages in your website. Highlight “Cornerstone Content” pages/blogs.
VIDEOS – use more videos on your website pages to explain the content on the page
FAQs – answer lots of common FAQs on every page
BACKLINKING – links from sites of quality (high DA) – NOT crappy paid links
REGULAR BLOGGING – write quality articles that engage users – comments ON
PAGES UPDATED & REFRESHED regularly – update your best blogs – 20% update every 2 months
PHOTO work – resized, alt text, descriptions – to be found more easily
METATAGS OPTIMISED – descriptions on all pages with Title/Descriptions using keywords so that prospects click on your Google listing
MATCHING KEYWORDS up top and left edge – Header 1 level
FACEBOOK interaction with website (Social Media Posts feeds website visitation)
E-NEWSLETTER promote articles with links back to blog – (Direct feed to website)
ANY SITE ISSUES RESOLVED – Redirects broken pages and links (No 404 page not found) – use SEMRUSH
LOCAL SEO – Upgrade your Google My Business listings (post regularly & get more Reviews too)
Be Found in the MEDIA – Use Stories and links from Quality News Sites give you great backlinks
Reduced BOUNCE RATE – aim for improved readability – use headers &sections for easy scan
ADWORDS ADS – keywords match the landing page displayed (Reduced Bounce rate)
Improved DWELL TIME – use longer pages and pictures (1200-1800 words)
Better Use of SEARCH KEYWORDS PREDICATES e.g. Best, top, leading, award winning
Offer DOWNLOADABLES – use checklists, guides, e-book, videos
More ORIGINAL UNIQUE Content – try Videos, Pictures or Copy – Avoid duplication to avoid penalties
SOCIAL NETWORK CREDIBILITY – Being active on Facebook, Instagram, Twitter, LinkedIn, YouTube
QUALITY BACKLINKING – Contextual mentions in News Media, GMB, Directories, & Suppliers

Read about the Venue website essentials – BLOG Website Checklist for wedding reception venue

READ THE BEST BLOGS RECOMMENDED FOR VENUES & HOSPITALITY

ABOUT Kevin Kosky & BIG HAT – Wedding & Venue Sales Training

Big Hat Professional Services provides Hospitality Workshops, Webinars and Training on Sales, Service & Strategy using Certified Speakers and Trainers like David & Kevin.

Kevin Kosky is a skilled business communications trainer. He is a specialist on inbound phone skills, presentation skills and delivering sales presentations. Kevin is an expert teacher of face to face communication skills like sales, supervision and presentation skills.

BIG HAT offers ….

Hospitality Training Workshops & Public Training Workshops
Sales Training & Customer Service Training Programs (In House)
Conference Speaking & Breakouts
Mentoring & Masterminds
Business Growth Consulting & Advisory

Read what BIG HAT clients have to say (Client Testimonials)

NEXT STEPS WITH KEVIN

Would you like to discuss Sales Training or Business Growth possibilities ?
Would you like to discuss plans for an upcoming Workshop or Conference?
Maybe an Online Consultation to discuss a challenging Business issue or review your website?

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